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More than a football club

FK Bodø/Glimt wants to be more than a football club. Action Now was developed when the club both wanted and was encouraged to use its unique position to contribute to positive development in society. To become more sustainable, we work across environmental, social and economic axes.

The club’s position

FK Bodø/Glimt has huge attention within national borders, and in recent years has also noticed international attention in both sporting achievements and our Action Now program. Since the start of Action Now in 2019, we have presented our program to many, and inspired several organizations with our way of doing things. In our local community, we have taken our partners, our municipality and our supporters on a sustainability journey. Several other sports clubs in Norway have also started their own Action Now programs, inspired by us. Two examples of this are Kristiansund Ballklubb and Aalesunds Fotballklubb. Other clubs, such as Odds Ballklubb, have taken inspiration for their own sustainability journey without calling the program Action Now. We make no demands on what must be included in a program that wants to be called Action Now, or what it must look like structurally. We share our experiences, encourage, and inspire other clubs and cities to embark on the adventure. We are proud of the start of the grassroots movement and look forward to the continuation.

The club is a meeting place and communication platform for future sustainable solutions for today’s and tomorrow’s challenges. Glimt will put both challenges and solutions on the agenda. For example, we know that the northern Norwegian population is dependent on flights for effective connection to local communities, the rest of the country and the outside world. We also know that flights have negative consequences for the climate and the environment through high emissions. Therefore, matchday partner Widerøe put this on the agenda in 2019, and updated us as a club, supporters and business on their work to deploy zero-emission aircraft on short-haul routes as part of their own sustainable development.

Circular economy

In order to have a sound, sustainable development of society, we need a strategic focus and an economy based on ecological principles. In ecology one finds symbiosis, which is a form of coexistence. Actors may coexist with positive benefits for all parties but may also receive subsequent negative consequences when existing together. The symbiosis in nature is based on cooperation, where one party has its needs covered by actively participating in the coverage of others’ needs. Business models can be built and developed within the same principle. A good example is the plastic bottle recycling system in Norway, called “pant”. When you have finished drinking a bottle or can of Coca-Cola, you recycle it through the “pant” system. When the bottle or box is collected, the material can be reused for new products, instead of going astray and doing damage in nature. The material goes back into the system and is used again where it is needed. This is an example of circular economy, which often includes sustainability over three axes – generally summarized as the three-part bottom line.

Circular economy – Glimt has a strategic focus and an economy that builds on ecological principles.

The triple bottom line (TBL)

The triple bottom line (TBL) is a framework for reporting and development that embraces three dimensions: the social, economic and environmental dimension. It is common to use the TBL to define sustainable development as our generation’s utilization of resources, which must not hinder the rights of future generations to enjoy similar social, economic and environmental benefits. We must take into account the global needs of the future when we make decisions and look at results, from available health services, to fair pay conditions and clean water.

In 2020, FK Bodø/Glimt reported on a TBL for the first time, with an extra axis for sporting achievements. We opened up about own consumption and recycling, supplier requirements and strategic ideas about the development of Action Now. This was a good exercise for the club, where we saw potential for improvement along all dimensions in the three-part bottom line – but perhaps most of all the social – and about how we can further take a bigger position for the people in and around the club. The job continues.


Through Action Now, Glimt will inform and increase knowledge about the UN’s sustainability goals, contribute to building strong communities, and inspire action. We will also dare to go our own way, and if the road does not yet exist, we will make it. Action Now is a result of the club’s consistent drive of doing what we believe is right for us, through good processes with thoughts of both positive and negative consequences to any action. Taking the responsibility that lies on our shoulders through the attention we have and using it to encourage the sustainable development of society, is right for us. However, we are not perfect. Not by any means. But we want to take our own community and stakeholders on a journey. For no one can do everything, but everyone can do small things.

This is also one of the reasons why we cannot decide what other Action Now programs will look like in the rest of the country, or the rest of the world. A successful program is based on its own values, internal culture, and its own local context.

Our values ​​are summed up with ‘GI ALT’ – which means GIVE EVERYTHING in English. Each letter inn GI ALT means; Glad (Happy), Inkluderende (Inclusive), Ambisiøs (Ambitious), Lojal (Loyal), and Troverdig (Credible). An important point in Action Now is therefore that we should be credible in what we do. Therefore, when major issues come to the table, we must treat them with care. We must think through the positive and negative consequences of each possible choice. We are happy to ask for help from others who have greater experience in the area. This means that we make informed choices, and own the responsibility in our own processes.